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News & Insight

Animated GIFs Create Spooky Advertising Campaigns

By Christopher Lin on March 2nd 2013

Animated GIFs have gained popularity with the explosion of internet memes and other viral images. To our pleasure or dismay (sometimes to both), we’ve all had friends send us a link to a funny shuffling zebra or something else ridiculous and mostly pointless.

But most of the ones we’re used to fall into the random, low-budget, comedic categories. So it’s cool (and chillingly effective) to see it applied to bigger budget marketing campaigns. In the new advertising campaign for the horror movie “Stoker,” they take creepy animated GIFs to a new level.

Check out a few of these images below.

See more images on their official site.

Watch the Stoker Trailer

[Rewind: How to Make a Cinemagraph in Photoshop & After Effects]

What do you guys think. Do you like this marketing? Show us your GIFs in the comments below.

Via The Verge

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Co-Founder of SLR Lounge and Photographer with Lin and Jirsa Photography, I’m based in Southern California but you can find me traveling the world. Click here to connect on Google +

Q&A Discussions

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  1. Joseph Prusa

    Thanks for posting

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  2. deorge

    we love cinegraphs and animated GIFs and used one as a teaser for our short film.
    here’s a selection of what we make of it:

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