Cinemagraphs haven’t really caught on as fast as their big brother GIFs have. At least, I haven’t seen them in the mainstream or even very much in photography circles. But I’ve been fascinated with the cinemagraph ever since I featured some of Lindsay Adler’s wedding cinemagraphs, here.
For those of you who may not know what a cinemagraph is, it’s simply a still photograph with a subtle element of movement within it. Think of a GIF but much more artistic with a smaller portion of the image with actual movement. Cinemagraphs are strangely captivating, hypnotizing its viewers with just a small motion in a continuous loop. I can see so many different uses for a cinemagraph for marketing purposes. In the Instagram and Facebook world we live in where we are inundated with pictures, an image that will make someone stop and look again is invaluable. A cinemagraph is just another tool to help you tell the story in a more elegant way than a GIF. The image from a cinemagraph is beautiful as a standalone, but mesmerizing if done properly.
Here are two examples:
This wow-worthy technique looks like magic, but cinemagraphs aren’t that difficult to create. The following infographic from Katchup gives you some basic tips in seven steps to quickly make your own.
To see more detailed step-by-step instructions on how to make a cinemagraph and more examples of what you can do, check out Katchup’s post here.