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Adobe’s Creative Cloud Excelling, Despite Customer Outcry

By Anthony Thurston on March 22nd 2014

Nothing has been quite as polarizing over the last year in the photographic community as Adobe’s announcement of the Creative Cloud. You either loved the idea or you hated it. I personally fell into the “loved it” camp simply because it gave me access to programs that I would not have had otherwise.


Many of you have voiced your intense dislike for the cloud subscription model. It appears  though, despite the very vocal group of professionals against the cloud, that the new model is excelling.

Adobe is now claiming that there are roughly 1.8 million subscribers to the Creative Cloud. According to the recently released financial report, Creative Cloud subscriptions over the last 4 months have increased by 405,000 alone. The report also states that nearly one half of Adobe’s revenue from Q1 came from their subscription based services, Creative Cloud being the primary one. That is roughly 500 million, but who’s counting?

[REWIND: How To Use Tilt-Shift Lenses]

So, the Creative Cloud is thriving, and while that is good news for those of us who support it, it is bad news for those of you refusing to switch. According to a report on ZDnet, Adobe Executives will look to funnel more of their CS6 customers into the subscription-based Creative Cloud in 2014. How? By ceasing to update CS6 further. As more and more features are added to Creative Cloud, it makes CS6 look more and more out of date, until eventually users of CS6 will be forced to find other programs or upgrade to the Creative Cloud.

What are your thoughts on this news? Does it surprise you that the Creative Cloud is thriving? How about you CS6 holdouts, what are your thoughts on this?

[via Pop Photo]

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Anthony Thurston is a photographer based in the Salem, Oregon area specializing in Boudoir. He recently started a new project, Fiercely Boudoir to help support the growing boudoir community. Find him over on Instagram. You may also connect with him via Email.

Q&A Discussions

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  1. Dan

    Nope. It’s 2014, and I still hate the CC business model. I want to own the software I purchase, and use it how and when I see fit. Period. I use the Creative Suite CS and CS4 every single day as a graphic designer and sign maker, but Adobe has honestly received its last dollar from me. Good art is in the skill of the artist, not the software, and I can literally do everything I can do in Photoshop CS4 in an old copy of Photoshop 7. I don’t register or update my software, because I don’t need to. “Access to software I wouldn’t have normally had” is a really poor excuse for letting a corporation completely run over you and pick your pockets every single month. I will continue using CS4. Maybe I’ll buy a copy of CS6 at some point. When those become too outdated to use at all, I’ll finally have reached the point where I move away from Adobe products entirely. I’ve already begun shifting all my page layout jobs to back to Quark, moved some of my vector jobs to Flexi or Corel, and I’ve been experimenting with Photoshop replacements as well. Adobe has become a company that I no longer feel comfortable doing business with.

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    • Jacob Jexmark

      Sorry you never own your software. What you own is a license to use it. And on the use how and when is just a non issue. You do NOT need an internet connection to use your CC products. They are on your HD free for you to use whenever you wish. There is a monthly online check. Big deal.

      Creative Cloud is amazing. Take my money.

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  2. Steve

    I got the photographer’s bundle of just Lightroom CC and Photoshop CC for $9.99 and I’ve been very happy with it. However, I certainly hope that this option continues after the first year even if the price increases a bit. I just don’t have a need for all the other apps to justify $50/month, and paying $40 for two single-app licenses just seems silly. Whatever Adobe does in the future, they’d better retain some form of the Photoshop Photography Program.

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  3. Bert

    I purchased CC because of the sweet “Get everything for 19.99” promo offer. I haven’t used it since subscribed 6 months ago because the CS6 Production suite does everything I need. There hasn’t been an update that has pulled me over to CC yet. I’m thinking about cancelling and just using CS6 until there is something mind blowing in CC. That’s about $120 I could have put toward some other useless gear that I don’t need. =)

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  4. Vladimir Ladev

    People can aford it now, for a beginner or a person who lives in a country like mine where anual income is the monthly income for some colegues in the states. It makes starting a business much more afordable and you do not have to Pirate software and feel guilty about it, and there is the legal part aswell.

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  5. Ron

    I too was not happy at first when CC was announced as I was saving monies for CS6. When the photographer special came out I went ahead and jumped in. I am happy with it at this time but am waiting on the extra creep of add on’s, extra storage, and the mass of other ideas i am sure are just waiting on critical mas to occur.

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  6. Anthony

    I was initially against the idea of cc but it seems cool now. I actually believe that it will force adobe to actually lower the price in the long run. Once you have everyone locked in you now can only theoretically push prices so much before people push back. I’m sure adobe has captured quite a bit of people who would have otherwise pirated with the old price structure. So now if the price goes to high, they will almost immediately start to see loss revenue as people will drop their subscriptions. You will probably see a greater push in trying to sell additional add-on products such as storage, fonts. templates and other web and graphic interface products

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  7. August Michel

    Although I have not subscribed yet, I probably will in the next 6 months. I have CS4 and upgraded to LR4 from LR3. Even though there are new features, etc, I still feel like I get more than I need from these 2 programs as they are. Besides, I started out from absolute ZERO just over 4 years ago and had to use a totally free program called Photoscape until I could afford the purchase. It still bothers me how many photographers I know who are using pirated versions of so many softwares. To that end, if you ever intended to purchase CS or LR, the subscription model is a savings over the purchase prices in the long run. So, why wouldn’t you subscribe? Final note are 2 things a friend shared with me that really hit home. Those using pirated software will be the first to sue someone for copyright infringement of their photos. Second, is it really your photo, if you have edited with pirated software? There is a certain amount of logic that the end product really is NOT your photo, completely. Another reason I have a hard time respecting anyone I know who used pirated software, since what they have created they could not have created without having stolen. Right?

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  8. Chet

    The only reason IMHO that subscriptions are up is because they massively cut the price for photoshop.

    I’m sticking with CS6 mainly because CC doesn’t have any features worth buying. Same as lighroom – 5 was almost a completely feature free “update” which wasn’t worth typing in my credit card details.

    Plus CC (trial anyhow) won’t run on my 12 month old mac. Opens then immediately crashes. Adobe support has been utterly pathetic, one support person said I’d have to buy a subscription before they’d help me. Had to try it on a friends computer.

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  9. T. Phillips

    Once I moved to CC, I never looked back. The pricing for the photography software set can’t be beat by any other software model. I am extremely interested in seeing how CC will boost Adobe software over the next 5 years when they will finally be able to have pressure on the pirated/illegal software in the marketplace, especially outside the United States. I have also wondered what the writers are going to do since they won’t be able to produce a new book every other year for version changes. Adobe getting new CC users by the hundreds will help fund development costs and keep pricing stable or even lower some package monthly costs. Look at the other software that is now following the subscription model, just this week game engines for Unreal 4 and Crytek went subscription.

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  10. Aku

    I really love Adobe CC! I don’t have to spend big amount of money at once, i get more programs than before and get the newest version of the programs right after they’ve been reliesed. I don’t see how not to love CC.

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  11. CC

    It’ll be interesting to see what happens when they get past the people that have to have these applications for work into people who have a choice. I’m cheap, and though I have some subscriptions, I generally don’t like anything that takes money out of my pocket every month unless it’s an absolute necessity.

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    • Pye

      I agree. The frustrating part about this, is what happens when everyone is on CC and Adobe has the complete monopoly and choice to do whatever they want with the subscription/pricing/options/etc.

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