Today, Adobe announced the launch of a new digital series called Create Change, which brings diverse creators together from a spectrum of disciplines to share how they’re using creativity to feel empowered, inspired, and make an impact through their work. The series can be found here:https://creativecloud.adobe.com/cc/en/discover/article/diverse-voices.
To kick-off the series Adobe brings together Emmy Award Winning Writer/Actor Lena Waithe and Costume Designer on Beyonce’s Black Is King, Zerina Akers, for an intimate conversation around how COVID/quarantining has affected their creative process, Zerina’s work on Beyonce’sBlack Is King, Lena’s mentorship in the future of black creators, and the importance of Black creators using their voice to inspire change. Lena says:
“As black artists, especially now, we have to do what feel rights for us and let the people do what they do. We can’t be concerned of how people will receive it because that’s not what it’s about. It’s about doing something that feels honest and real because sometimes everyone is not ready for that honest and realness.”
Future episodes of Create Change will feature a variety of creators, from photographers and filmmakers to stylists and chefs—including Yara Shahidi (actress, model, and activist) Destinee Ross-Sutton(art curator), and Cleo Wade (poet and author)—so that everyone can be inspired, learn and share in their creativity.
Create Change is part of Adobe’s mission of elevating and amplifying diverse voices. “At Adobe, we believe in creativity for all. Seeing creators like yourself, especially for this next generation, is absolutely crucial. We are excited to be supporting, amplifying and celebrating diverse creators so the world can see a vibrant spectrum of perspectives,” said Ann Lewnes, CMO, Adobe.
Recently the brand launched a new chapter in their campaign celebrating the vibrant spectrum of perspectives from creators all around the world, featuring the work of Black creators such as Laci Jordan, JD Barnes, and Kriss Munsya.
Read the Full Adobe Press Release On The Series Below;
Creativity has the power to create change in the world. It’s what unites us, inspires us, and helps us cope. But creativity needs to be more accessible to and celebrated by, every one of us. Now more than ever, it’s crucial that the next generation sees creators like themselves reflected in society.
At Adobe, we are committed to giving diverse voices a greater platform to share their stories, so that more perspectives and cultures can be seen and understood by everyone.
That’s why we are launching a new conversational series called Create Change, bringing diverse creators together from a spectrum of disciplines to share how they’re using creativity to feel empowered, inspired, and make an impact through their work.
Create Change will feature a variety of creators, from photographers and filmmakers to stylists and chefs—including Lena Waithe (Emmy Award-winning writer, creator, producer and actor), Zerina Akers (costume designer and founder of Black Owned Everything), Yara Shahidi (actress, producer and change agent) Destinee Ross-Sutton (art curator, advisor and artist advocate) and Cleo Wade (poet and author)—so that everyone can be inspired, learn and share in their creativity.
We’re excited to have original artwork and graphics for the series created by talented photographer, graphic designer, and Adobe creative resident alumni, Temi Coker.
Create Change will leave viewers with the inspiration they need to create their story, whatever that may be. We hope you’ll join us for the first of eight episodes premiering October 8. Tune in weekly.
At Adobe, we are excited to be supporting, elevating, and amplifying diverse voices. This month we launched a new chapter in our campaign celebrating the vibrant spectrum of perspectives from creators all around the world, featuring the work of Black creators such as Laci Jordan, JD Barnes, and Kriss Munsya.
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