You can have an amazing product and still lose a sale because the photo feels off: the color looks wrong, the shadows are distracting, or the image just doesn’t look like something a real store would publish. The frustrating part is that most of those problems aren’t about having a better camera, but about getting …
Like window displays from the days of brick & mortar, the photos that companies use to sell their products have been purposefully designed to make a positive first impression. Afterall, within the realm of marketing, appearance definitely matters. In fact, a study from a few years back found that “93% of consumers consider visual appearance …
When it comes to e-commerce, images often decide whether a customer stops to click or keeps scrolling. Platforms like Etsy thrive on visuals. Shoppers rarely hold products in their hands before buying. Instead, they rely on product photography to tell the story, showcase quality, and create trust. Traditionally, producing compelling e-commerce photos required professional cameras, …
Choosing the correct light is essential for a product photographer. In this article, I discuss whether one can use the far far cheaper speedlight or if we must be stuck using only the most expensive strobes.
When showcasing products on an online store or social media, capturing their photos at the correct angle makes all the difference. That’s where the photo light boxes with portable setups come into play and reduce the harsh shadows to make sure your product pictures are clear and detailed while you take them. In this article, …
If you’ve ever struggled to capture product photography shots of highly reflective objects, like jewelry, electronics, etc., you know how difficult it can be to control the reflections and get clean shots. Luckily, thanks to an innovative new light modifier from V-Flat World and renowned, high end product photographer Karl Taylor, this is no longer …
Most of us think of great photography as an incredible landscape or a breathtaking portrait, but there’s more to it than just that, especially in the commercial world! As a professional photographer, there are a ton of ways to make a living, and if you know what you’re doing, the product photography field can be …
The various genres of photography make different demands on a photographer’s ability. Beneath the armor of technical mastery lies an artist equipped with intangible qualities that must be brought to bear if he or she hopes to be successful. For those shooting weddings and events, you rely on your well-honed instincts to predict and arrest …
There are some very specific requirements that still life photographers have when selecting the best strobe. Find out what they are and hear my recommendations here.
Walking through IKEA can be quite daunting if you have never done so. A simple trip to pick up a lamp or end table can turn to a 3-hour trek as the store ushers you from showroom to showroom in a maze-like configuration as you gawk at their Swedish wares. Now, IKEA can be a …
This article will give you a good idea of how much you need to invest to get you going and give a couple money saving tips.
If you can gain the ability to create gradients on glossy products then you’ve just learned one of the most important skills of product photography lighting.
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