New Workshop - Unscripted!

2014 Canadian Winter Olympic Team as Photographed by Chris Gordaneer

January 10th 2014 11:30 AM

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Noah Bowman | Freestyle Skiing – Halfpipe

 On New Year’s Eve, the Canadian Olympic Committee launched their “its most integrated, digitally enabled and largest brand undertaking in its history.” The campaign, #WeAreWinter, showcases the work of a critically acclaimed director-producer, Henry Lu and one of Canada’s top photographers, Chris Gordaneer.

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ChrisGordaneer_Sochi2014_BTS_TomNesbitt-11Following the Sochi bound athletes over a 12 month period, Gordaneer photographed a number of Olympic hopefuls in their various sports. Says Gordaneer:

Once I got an understanding for what the COC was wanting to convey with their campaign, I knew #WeAreWinter was the project I’ve been training my whole life for. It would be a massive undertaking, but to be given the opportunity to represent my country and help bring us together as a nation was something out of my “I want to be a photographer” dreams. Not one to be passed up.

In addition to Chris’ images, Director Henry Lu shot 100 hours of footage to feature inspiring documentaries of these athletes, The Canadian Olympic Committee also has plans for a full social media blitz, using the hashtag that has already been trending in Calgary, #WeAreWinter. Canada is pulling out all the stops, it seems, to promote their team this year in the hopes that their athletes will better connect with fans and promote pride in the team.

[REWIND: Photos from the Olympics 104 Years Ago]

Here’s a look at some of Chris Gordaneer’s photos the 2014 Canadian Winter Olympic team:

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Alex Bilodeau | Freestyle Skiing – Moguls

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Charles Hamelin | Short Track Speed Skating

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Kaillie Humphries & Chelsea Valois | Bobsleigh

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Mark McMorris | Snowboard – Slopestyle

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Mark McMorris | Snowboard – Slopestyle

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Mikaël Kingsbury | Freestyle Skiing – Moguls

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Roz Groenewoud | Freestyle Skiing – Halfpipe

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Sarah Reid | Skeleton

To read more about the team, head over to the official Canadian Olympic site and follow the official team twitter accounts: @CDNOlympicTeam and @OlympiqueCanada

[Via @Westside Studio/CNW]

CREDITS: All photographs shared by Chris Gordaneer are copyrighted and have been used with permission for SLR Lounge. Do not copy, modify or re-post this article or images without express permission from SLR Lounge and the artist.

About

Hanssie is a Southern California-based writer and sometimes portrait and wedding photographer. In her free time, she homeschools, works out, rescues dogs and works in marketing for SLR Lounge. She also blogs about her adventures and about fitness when she’s not sick of writing so much. Check out her work and her blog at www.hanssie.com and www.fittedmagazine.com. Follow her on Instagram. Email her at:
[email protected]

Comments [6]

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  1. Jacob Jexmark

    Really great images!

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  2. Andrew

    Totally stunning photos! Drool

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    • Andrew

      Looking at them again …. I love them but isn’t the shadow on the short track speed-skater going the wrong way?

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    • David

      I believe that is the reflection in the ice not a shadow :P

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  3. David Liang

    Omg, those images are breathtaking!!! Thanks for sharing these I pinned a bunch

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