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Over 100 Covers for Rolling Stone, & More for GQ, Vanity Fair, and Vogue | Mark Seliger Shares His Famous Lighting Set-up

By Kishore Sawh on December 3rd 2014


I’ve often spoken about the value of photography icons. Liken it to when you were a kid and you looked up to your favorite football players or baseball players. Each time you’d step up to the plate, you tried to embody something about them, be it their stance, or how they held the bat. In your study of them, you noticed what gear they used, and you would pick up the little things that made them great, the things that explained their statistics, and it inspired you and made you better. Photographic icons can do the same.

[REWIND: How An Icon Gets The Shot & The Most From His Subjects So They Ask For More ]


One of those, for me, has been Mark Seliger. Mark has been the Chief Photographer for Rolling Stone magazine from 1992 and shot over 100 covers for the publication. He also has had, and still collaborates with Vogue, Harper’s Bazaar, GQ, and Vanity Fair, and has done commercial work for everyone from Ralph Lauren, Capitol Records, and American Express.

His critical accolades are just as extensive, and just as impressive, and in these short videos, Mark gives some really useful insight into the lighting set-ups he uses to create some of his iconic shots. We also get a real behind the scenes look at a shoot with Lenny Kravitz.

mark-seliger-profoto-lenny-kravitz-vogue-gq-fashion-lighting-photography-slrlounge-2 mark-seliger-profoto-lenny-kravitz-vogue-gq-fashion-lighting-photography-slrlounge-10

It’s not often we get people at Seliger’s level speaking so specifically about the gear they use, and giving precise lighting directions, much less explanations about their methodology. Yes, it’s a video sponsored by Profoto, so it’s somewhat of a commercial for their products, but it’s what Mark uses, and there’s more useful info to be had here than just the gear list.



One of the great takeaways to keep from this is when Seliger says of lighting,

I don’t always just shoot with one light but the appearance is always with one light, and that’s the tricof lighting. Lighting is really just to enhance, and is really just a tool. In my opinion, once it starts to feel tricky, then that becomes the photograph, and you’re taking away from the idea of, you know, what I consider to be great portraiture.

I can think of few other points in portraiture that are as important as this one. Many a photograph I take, can look as though there is a single, or natural light source even when there isn’t, but the aim is just that. I see so many photographers depending on lighting tricks and to make a photo stand out, when in fact, a portrait should highlight the person, and a mood. There is a lot to be said for subtlety, and it takes a lot of effort and skill to make it look like it took only a little.

Ok, but I’m still willing to plunder and pillage for a studio set up with Profoto equipment. I’ll settle not for a pair of Profoto B1s.

You can learn more about and see more of Mark’s work, well, just about anywhere, but check out his site, and of course, see what drool worthy gear is over at Profoto.

Source: Profoto


Kishore is, among other things, the Editor-In-Chief at SLR Lounge. A photographer and writer based in Miami, he can often be found at dog parks, and airports in London and Toronto. He is also a tremendous fan of flossing and the happiest guy around when the company’s good.


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  1. Junior Francica

    Crazy light set up

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  2. Basit Zargar

    Nice !!

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  3. Scott Pacaldo

    Love Mark Seliger! Anyone knows if his Capture show on youtube still on? There’s a lot of knowledge and wisdom just by watching photographer interviews. That’s why I love them, and this interview of Mark even though sponsored, you’ll learn something out of it. Thank you for this article, Kishore! :)

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  4. Mac MacDonald

    VERY cool!

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  5. Raoni Franco

    Great find Kishore!! Thanks!!

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  6. Dre Rolle

    It’s always great to get a glimpse into how these things are done and the mindset the photographer is in. Thanks for the post.

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  7. Greg Silver

    Lenny Kravitz is one cool dude!!!

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