Photography Website Mistakes That Kill Your Business

Business Tips September 5th 2013 11:59 PM 8 Comments

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When everyone and their brother has a website, it is vital to have an internet presence that sets you apart while also capturing the attention of your preferred client. The internet is a great way to showcase your work and get your portfolio out there. The challenge is, making sure that your web page works for you, and not against.

Here are some common photography website mistakes that kill your business and how to avoid them.

No Featured Contact Information

In marketing, you learn that you only have a few seconds to convey a message to your viewer. In those few seconds, a way to contact you should be at the top of the list. That is part of the reason business cards have the contact information right at your fingertips. Your contact information, email or phone number at the very least, should be on every page, and not just hidden in the footer or a separate contact page.

Using Photos as Filler

If it does not have a purpose, it will only end up slowing your viewer down and operate more as a distraction. Stick with what is great and has meaning to your client.

Displaying Photos That Are Not Your Best

Average images will not set you apart online, but allow you to become lost in the midst of the web. Your webpage should feature only your most impressive portfolio pieces. If you do not have enough images to create an impressive online portfolio, it is okay to hold off on creating a website until you do.

Remember that your reputation as a photographer and professional begins as soon as you set up your website.

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Trying to be a Jack-of-All-Trades

It is okay not to do everything. Actually, it is wise not to. Notice some of the websites for photographers that inspire you. Their work is not ‘all over the map’ but honed to a specific set of skills. If you are interested in two different types of work, like landscape and fashion, feel free to create more than one page. Each field of photography takes time and effort to master. It is best not to confuse your audience.

It’s Not All About You

Your goal is to address your ideal client’s wants, needs, and desires. Create a web page that will appeal to them, featuring your best work and communicating how you can help achieve their goals, not your own.

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Designing for ‘Trends’ or the ‘Cool’ Factor

In an effort to try and stand out, many artists go on logo and design overload. A flashy design may grab attention, but be careful not to cause it to overshadow your actual photographic work.

Too Much Information

Yes, there is such a thing. Instead of packing your website with the 20 different reasons that you are the best photographer for their project/event, focus on a few key benefits that you can deliver. Try to stick to 3 – 4 main points.

After everything, remember that your website is how you present yourself to the world. Not only the work you produce, but how you will treat your clients and the work you will do for them.

Have you made any of these mistakes? I know I have.

Until Next Time . . .

Stay Inspired ~ Jules

[via Media Novak]
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About

is a Southern California based Conceptual Artist and Photographer. Her work has been featured in several print publications and selections can be seen in local gallery exhibitions. Connect with her on Facebook and Google+.

8 Comments

  1. Brenda Lovelady

    I am just getting started in photography and really appreciate your advice. Thank you.

  2. Ronald Romances Johnson

    I just launched my website a few weeks ago and was very pleased with it! I don’t think it is cluttered and has a nice flow to it!

    Please…feel free to visit and let me know what you think! I welcome all CONSTRUCTIVE feedback. Art is subjective, so if you are going to be negative then save yourself some time.

    Thanks for the information!

  3. Elijah Alcantara

    Going with adobe flash for the layout or media that requires a plugin … auto-playing music, etc.

  4. R Sail

    I think I need to go back to the drawing board with my website… Any feedback would be welcome. I really need to go responsive as well, so it looks good on an iphone or ipad.
    Rob

  5. unghii false gel

    Superb post but I was wanting to know if you could write a litte more on this subject?

    I’d be very grateful if you could elaborate a little bit further.
    Appreciate it!

  6. Daniƫlle

    Been there with the too much information about myself.
    So I’ve just made a portfolio site and a blog (with some information about myself) to stay updated with my work.

    Good to have things separate.

  7. Mitch

    Interesting… Great information, but author does not follow her own advice. You can’t contact her unless you go to her contact page. Oh Jules, some advice “Coming soon” is not advisable. Dont’ create a page if you are only going to put coming soon.

    I know I sound bitchy but when giving advice you need to follow it yourself so it doesn’t weaken your position and now you are open to criticism.

    “Remember that your reputation as a photographer and professional begins as soon as you set up your website.”

    Not impressed.

  8. Benoit Bernier

    Thanks Jules for these advices.

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