How would you describe your photographic style in three words? It may seem like a simple exercise, but it is part of how you define your brand and how your clients perceives your brand. In fact, how would your customer describe your style in three words?

This week, Kevin Kubota talks how to identify your brand. In his exercise, Kevin tells us to print 8-10 copies of your favorite images that says the most about your style and invite a handful of people to come in and give you three words that pop up when they see those images.

The goal of all of this is to have your images’ message and your branding’s message to align. This means that your logo, business cards, websites, marketing, etc. should be consistent with your images.

To learn more, be sure to visit Framed Network and check out Kevin Kubota’s PhotoPro episode on how to Identify Your Brand.


(I’m actually curious to see what three words pop up for my photos, so if you want to, check out my website, Fotosiamo.com and leave a comment here on what three words pop up for my images)

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1. [Framed] Kevin Kubota: I’m New, What do I Need?
2. Kevin Kubota on Time Management for Photographers
3. Kevin Kubota Lecture Notes
4. New Season of [Framed] Photography Show Has Arrived!
5. Framed an iPhone 4S Filmed Short Story