Recent Articles
SEO Backlinks
Our photography SEO expert and friend, Zach Prez, author of Photographers SEO Book, is back to share some more tips about link building in the photography industry. We hope this information is useful and informative for your photography studio. After reading our previous post titled Understanding SEO, you know that your best time spent in [...]
Basic SEO
For this entry, we asked our Photography SEO expert and friend, Zach Prez, author of Photographers SEO Book to share some insights on how to get started on SEO in the photography industry. Enjoy! Search engine optimization can provide your website a constant stream of new photography clients. SEO for short, has been my home [...]
10 Ways to Market Online
How many cold calls a week does your studio receive from SEO or marketing Å“specialists? Â How many online magazines, blogs, and directories have tried to get you to pay thousands of dollars for banner ads or “premier listings?” With thousands of ways to advertise online, it may be difficult to find legitimate, effective, and [...]
10 LA Photo Locations
Los Angeles County is huge, with around 10 million people and around four million square miles of area. Los Angeles County is also diverse, both culturally to geographically. As photographers, we have the luxury of playing with this diversity in our images. We can find every style of architecture. We can travel up and down the coast to visit each of the unique beaches. We can even go into different parks and canyons to escape the feel of LA altogether to find hikes, forests, and even waterfalls.
What Clients Actually Buy
It is safe to assume everyone reading this is a photographer of some sort or another, whether professional or a hobbyist. As photographers, we enjoy using our creative vision to create artistic works. We don’t mind waiting for long periods of time, or trying repeatedly in order to get that perfect shot. We even spend [...]
Wedding Photog Expectations
Everyday we come across people, whether they be hobbyists, assistants, professionals, clients, etc, who seem to have severe misconceptions about wedding photography as an industry and job. So, I wrote this article not to discourage anyone, but to make sure anyone getting into the wedding photography industry has the right expectations of their studio and [...]
A Day in the Life of a Wedding Photographer
When I was choosing my career path, I always found it useful reading blogs and websites that had articles talking about what a day is like in the life of a Å“blank. Â It was an extremely useful way of trying to figure out exactly what I would enjoy doing all day, everyday. So, I [...]
Long Tail & Photography
The popular business book Long Tail, by Chris Anderson details the phenomenon of selling Å“less of more. Â With the proliferation of the Internet, online businesses like Amazon.com and Netflix are able to turn a significant profit from selling low volumes of rare, less-popular, or hard-to-find items, instead of the traditional business model of selling [...]
Wedding Photog Market Size
The wedding photography market in the United States, i.e. the number of wedding photographers in the United States, is a difficult number to compute.  First of all, the term ‘wedding photographer’ is such a loose term that defines seasoned professionals, as well as  your typical uncle with a digital camera.  Secondly, as  with many independent [...]
Market Your Studio
Recently, we had the opportunity to interview with Tyler Garns about how we started our photography studio. Tyler is an experienced sales person and marketer who is currently interviewing various photographers in order to discover exactly what business and specifically marketing practices, are pushing certain studios into the limelight, while others struggle and eventually die [...]
Photography Competitions
A great way to gain recognition in the photography community and to establish legitimacy in the eyes of your clients is to win respectable professional photography contests or competitions. Some of these contests offer cash prizes and other tangible rewards; while others offer publication in magazines and books. Some of these competitions are primarily photography [...]
Less is More
When it comes to presentations, always remember that less is more. It doesn’t matter if you are presenting photos to a client, or if you are pitching a business plan to investors, the rules are the same. Regardless of the specific audience, attention spans are generally very limited. Having worked in Corporate America, I cannot [...]
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Nikon D600 Entry FF Camera To Be Released?
Britains Worst Wedding Photographer Goes Bankrupt
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