Gear Announcements

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Kipon Announces The First Canon EF-MFT Lens Adapter W/ Electronic Autofocus

Kipon unveils a new adapter that opens up a whole new world of lenses and functionality for MFT shooters. Here are the details and thoughts.
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Zeiss Announces New Batis Line Line For Sony FE Mount

In the wee hours this morning, Zeiss officially unveiled a new lens line called Batis, designed specifically for Sony FE mount cameras.
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Lightroom 6 / CC Is Finally Here & Finally Faster

Lightroom 6 / CC brings what LR should've had a while ago. There are new features, but it's the speed we're interested in. So how good is it?
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The SmallHD 502 On-Camera Monitor & Viewfinder Are Gorgeous

A new level of on-camera monitor that will slide easily into your workflow. It's also gorgeous and higher res than an iPhone 6
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Mitakon's New 85mm F/1.2 Speedmaster

Chinese lens maker Zhong Yi Optics has announced their latest fast prime offering: the new 85mm F/1.2 'Speedmaster'.
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Fujifilm Officially Unveils New 16mm F/1.4

Fujifilm just officially announced their new 16mm F/1.4 lens for their X-series camera system.
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Edelkrone Announces New SliderPLUS Modules

Edelkrone has announced some key updates to their popular SliderPLUS camera slider. The new Action and Target Modules add some impressive features to the Edelkrone system.
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Chase Jarvis Test Drives MIMIC - The Most Intuitive UAV & Gimbal Controller

This could likely change the way films at all levels are made, and you have to see it to believe it.
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Venus Announces New Macro Twin Flash

Venus Optics made some waves earlier this year with the introduction of their new 60mm F/2.8 2:1 Macro lens. Now the company is back, announcing their latest product: a new twin...
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Russian Lensmaker Zenit Announces New Helios 40-2 85mm F/1.5

In the world of vintage lenses, not many lenses enjoy quite the popularity of the Helios 40-2 85mm F/1.5. A Russian manufacturer is hoping to capitalize on that popularity with...
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PocketWizard Goes Direct, In the US Only

PocketWizard has opened a new online store here in the US, which allows you to purchase their products direct from the lighting accessory company.
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Turn Your RX100 Into A Hasselblad Stellar

One of the biggest jokes in the photography world the last couple of years has been the Hasselblad/Sony rebrands. Products like the Stellar are quite literally reskinned Sony...
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