Gear Announcements


Pricing and Availability of Tamron's new 15-30mm F/2.8 VC Announced

I am not sure about you all, but one of the lens announcements that excited me the most coming out of the Photokina/PhotoPlus gauntlet this year was the Tamron 15-30mm F/2.8 VC.

Fujifilm Firmware Updates Drop Today, Including Major X-T1 Overhaul

If you shoot Fujifilm, no doubt you already knew that today was coming. The day of reckoning, the great firmware drop of 2014.

Yongnuo at It Again, Selling Clones of Canon 50mm f/1.8

Yongnuo is a bit of an enigma to me. On one hand, I absolutely love their speedlights and radio triggers for their overall reliability and very low costs. But on the other hand,...

Seagate's New 8TB Archival Drive Offers Serious Storage at an Affordable Price

If you do any sort of serious shooting these days you know that hard drive space quickly adds up. We are always looking for better (and bigger) options for images archival and...

f/16 Sharpness At f/1? It's Now Possible With Lytro

It's always a trade off, wider aperture for sharper photos, but now Lytro is proving you don't have to compromise.

Polaroid's Socialmatic To Start Shipping In January

Hipsters Rejoice! The funky looking Polaroid Socialmatic instant print digital camera, the same one we first shared with you two years ago, will finally be available next month.

Canon 100-400mm F/4.5-5.6L IS II Will Begin Shipping Dec 12th

Pre-orders have been available since the lens was announced back on November 11th, and now we finally have a release date for the white unicorn, or as most of you may know it,...

Raglite Is Back, And Still Needs Your Support

After many months of re-evaluating their product, and going back to the drawing board so to speak, Raglite is back and again wants your support.

Sony A7 II Officially Announced in US

Not sure why there was such a delay between Sony Japan and the rest of the world, but today, the Sony A7 II was officially announced in the US.

Panlight |A Remote Control Off Camera Flash Assistant

The Panlight is a new remote controlled panning and tilting head that can be attached to a light stand, allowing you to mount a speedlight or mirrorless camera to it and control...

Fuji Chimes In With New MacroTubes and Firmware Updates

Sony fans aren't the only people who woke up to a nice surprise this morning. Fuji made some announcements over the night that are sure to put some smiles on quite a few faces.

a7 II Announced, Sony Makes Surprise Announcement

This won't be much of a surprise if you have been following the rumor mill in the last day or so. I don't know if anyone expected an announcement so quickly, but, here it is....