Gear Announcements


Phottix Announces Impressive Odin Update In New Odin II Units

In the world of speedlight or off camera light triggering PocketWizard still the king of the hill, but if you have seen what Phottix is doing with their Odin line, it is hard...

Sony's New Release Is A Zeiss 16-35mm F4 For The A7 & It's Flying Off 'Shelves'

Sony has released a Zeiss 16-35mm F4 FE lens for the A7 series, essentially completing a nice stable of zooms. This one is ready for pre-order and it seems the world is buying.

Samsung Lifts The Veil On The Tech Behind Their 'Industry First' 28MP BSI Sensor

A few days ago Samsung dropped some jaws with the announcement of their new flagship NX1, a camera headlined by an impressive 'industry first' 28 megapixel BSI APS-C sensor....

6 Photokina Announcements Action/Wildlife Photographers Should Note

If you are an action/sports/wildlife photographer, then this has been the Photokina of your dreams. Seriously, almost every company has put out something aimed at the specific...

Leica Goes Nuts, Announces 13 New Cameras & Lenses Today

It's not every day that a company announces 13+ new products at the same time, let alone a prestigious brand like Leica. Nevertheless, this is what occurred this morning as...

Olympus Officially Announces Silver E-M1, 40-150mm F/2.8

Generally, I am not a huge fan of special edition releases. More often than not, the changes are some slight color or styling bits that are nowhere near worth the extra money...

Canon Throws Its Hat Into The 'High End' Compact Game With New G7 X

Canon has been lagging behind competitors in a lot of different areas of late, one of which has been that high end compact market currently dominated by the Sony RX100 MIII....

Panasonic's New LX100 Packs Powerful Features Into Compact Package

Panasonic today announced their new LX100 compact camera, featuring 4K video recording and an MFT sensor. This has got to be one of the more interesting compact announcements of...

A World's First - The Profoto B1 Is The First Off-Camera Flash With Nikon & Canon TTL Ability

It was the cream of the crop for portable off camera flash, and now it offers a world's first, by offering TTL ability for both Canon and Nikon. We want them.

Canon Officially Announces Long Awaited 7D Mark II

Though at times we wondered if it would ever happen, today it is a reality. Canon has officially announced the follow up to their wildly popular 7D, with the 7D Mark II. A...

Samsung Officially Announces NX1 'Pro' Body & 50-150mm F/2.8 Lens

We sort of knew what was coming thanks to the timely leaks over the weekend, but that doesn't make today's announcement by Samsung any less exciting. Today, Samsung announced...

Zhongyi Optics Announces New Mitakon 42.5mm F/1.2 & 24mm F/1.7 Lenses

Zhongyi Optics has announced a pair of new additions to their affordable Mitakon mirrorless system lenses, a 42.5mm & 24mm.