Asian couples have a tradition of taking pre-wedding photos (completely different from engagement sessions). Here's why we should adopt this tradition and how you can break into...
As a photographer, by offering more products, you can increase the value of your studio. In this article, I want to show you a Photo Booth that is affordable, easy to use, and...
There's more to marketing than what money can buy, and Jeff Rojas will show you a few ways to do it with little cash.
You're in photography for the art, but the business side is what allows you to practice it. Get a grip on pricing and selling to make the most of it and boost your margins.
Running a Facebook contest to promote your business is a great way to advertise yourself. Check out the 7 things I learned while running my first Facebook contest.
With so many similar sites, how does Google decide which ones to display in its search results? One of the main ranking factors is backlinks, e.g. links to your site. The...
What are some ways that we, as photographers, can gain a following of legitimate potential local clients on Facebook without paying a dime?
Do your marketing materials need a makeover? try making a magazine! Here are numerous ideas to market your business using this custom printed brochure.
Ultimately, once you've posted your photos online, you've lost the ability to control them. This is a fact that anyone sharing data, information, and work online must...
How do you attract this rare creature that doesn't balk at your pricing, is easy (and fun) to work with and raves to all their friends about you? They DO exist.
Print portfolios are being given a run for their money - or being undercut, rather. Kredo is the latest shareable, beautiful offering in digital portfolios, and the app is free
it is probably the first roadblock we come to when deciding to make photography a business, and not the last to overcome. Here is some insight, and practical advice on pricing...