Marketing

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Headless Sightings: A Quirky Photo Series As Seen Around the Streets of Los Angeles

Krocky Meshkin's Headless Sightings is a quirky paranormal series that created much buzz thanks to some creative marketing efforts.
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The Business Of Photography: Maximizing Sales With Client Referrals

Growing your business can be difficult. Simplify your life and maximize sales with this simple step of using client referrals.
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How Custom Mobile Apps Can Help Take Your Photography Business to the Next Level

It's important for us business owners to stand out in small ways and using Mobile Apps can be an amazing tool for promoting your brand.
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How Social Media Can Impact SEO | What Makes Google Tick?

The time you spend on Facebook, Twitter and other social media channels is valuable. Check out these 3 ways to maximize the potential.
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The Art of a Sales Call - What to Say When Contacting a Potential Client

The art of the sales call: an essential lesson on what to say when contacting potential clients
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How to Increase Your Skills and Profit with Personal Photography Projects

Fall back in love with photography and grow your business by doing a personal side project!
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The Business of Photography: Friends With Benefits

The latest "Business of Photography" article explores Friends with Benefits and how to actually call them. In a business sense of course.
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Social Media for Photography: 5 Reasons Why Every Photographer Should Use 500px

When it comes to growing your business, social media can be really helpful to get potential customers. This article is a part of a larger series, aimed to educate and provide...
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The Business of Photography: Be Remarkable. Build Fans. Get Clients.

In the first article, we covered some basics in the business process and how it will affect your business. Let's figure out some ways to build your brand and get more clients.
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Instagram Shares 5 Tips for Successful Marketing

Becoming one of the largest photo-sharing communities to date, Instagram has completely changed the market on how businesses connect with their followers. Instagram recently...
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Survival Tips for a Photographer at a Bridal Show

Love them or hate them, bridal/wedding shows are still one of the most important sales and marketing tools available to wedding photographers. If you’ve ever done a show, you...
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5 Blogging Strategies for Booking More Clients

Ah, blogging. Every photographer has a blog, it seems. They're quick and easy to set up, usually free, and a great way to showcase your work. But are you actually getting...
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