Marketing

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What You Should Know About Print Portfolios

Think about these aspects when you're ready to put your print portfolio together.
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How to Use Email Marketing to Book More Clients

How do you make your business stand out in a market that is likely saturated with businesses offering similar products at various price points? How do you build a loyal customer...
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Why Your Photos Get No Likes, And Why Ones Much Worse Do Much Better

Through one Redditor's experiment, we can see how far the value and reach of social interaction is in self promotion
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Quitting Your Day Job: Want More Referrals? Focus On Client Experience

A big part of being a full-time photographer is marketing. There are many options when it comes to types of marketing and honestly, it can be overwhelming. Some forms will cost...
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Your Story Is Just As Important As Great Images | Jeremy Cowart

Sharing your story is as important as creating great images. Jeremy Cowart explains why.
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5 Tips To Getting Your Work Featured In An Online Publication (Like SLR Lounge!)

If you want your work to be featured in an online publication, like SLR Lounge, you should follow these 5 tips.
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Quitting Your Day Job: Making Your Photography Website More Personal

My photography website was impersonal. How I changed that and why you should too!
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Marketing Ideas to Promote Your Senior Portrait Photography Business

Now that school is back in session, this is the time to get your marketing in check in anticipation for the Class of 2015.
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Headless Sightings: A Quirky Photo Series As Seen Around the Streets of Los Angeles

Krocky Meshkin's Headless Sightings is a quirky paranormal series that created much buzz thanks to some creative marketing efforts.
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The Business Of Photography: Maximizing Sales With Client Referrals

Growing your business can be difficult. Simplify your life and maximize sales with this simple step of using client referrals.
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How Custom Mobile Apps Can Help Take Your Photography Business to the Next Level

It's important for us business owners to stand out in small ways and using Mobile Apps can be an amazing tool for promoting your brand.
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How Social Media Can Impact SEO | What Makes Google Tick?

The time you spend on Facebook, Twitter and other social media channels is valuable. Check out these 3 ways to maximize the potential.
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