Marketing

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What Is a Pre-Wedding Photo Session, and Why Every Couple Should Consider One

Asian couples have a tradition of taking pre-wedding photos (completely different from engagement sessions). Here's why we should adopt this tradition and how you can break into...
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29 Comments

Increase Revenue by Adding a Photobooth Service

As a photographer, by offering more products, you can increase the value of your studio. In this article, I want to show you a Photo Booth that is affordable, easy to use, and...
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Marketing for Under $50 | Jeff Rojas

There's more to marketing than what money can buy, and Jeff Rojas will show you a few ways to do it with little cash.
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Sal Cincotta On Pricing Your Work | A Good Look At The Psychology Of The Sale

You're in photography for the art, but the business side is what allows you to practice it. Get a grip on pricing and selling to make the most of it and boost your margins.
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7 Things You Should Consider Before Running a Facebook Contest For Your Business

Running a Facebook contest to promote your business is a great way to advertise yourself. Check out the 7 things I learned while running my first Facebook contest.
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6 Link Building Strategies for Photographers

With so many similar sites, how does Google decide which ones to display in its search results? One of the main ranking factors is backlinks, e.g. links to your site. The...
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5 Tips For Gaining Facebook Business Page Likes From Potential Clients

What are some ways that we, as photographers, can gain a following of legitimate potential local clients on Facebook without paying a dime?
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Ways to Creatively Market Your Business With Custom Magazines (And Make Money, Too)

Do your marketing materials need a makeover? try making a magazine! Here are numerous ideas to market your business using this custom printed brochure.
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Should You Watermark Your Images?

Ultimately, once you've posted your photos online, you've lost the ability to control them. This is a fact that anyone sharing data, information, and work online must...
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Three Quick Tips On Finding {And Booking} Your Ideal Photography Client

How do you attract this rare creature that doesn't balk at your pricing, is easy (and fun) to work with and raves to all their friends about you? They DO exist.
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Kredo | The New Shareable Digital Portfolio From 4ormat

Print portfolios are being given a run for their money - or being undercut, rather. Kredo is the latest shareable, beautiful offering in digital portfolios, and the app is free
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'What Should I Charge?' | Joel Grimes

it is probably the first roadblock we come to when deciding to make photography a business, and not the last to overcome. Here is some insight, and practical advice on pricing...
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