The Art of a Sales Call - What to Say When Contacting a Potential Client

The art of the sales call: an essential lesson on what to say when contacting potential clients
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How to Increase Your Skills and Profit with Personal Photography Projects

Fall back in love with photography and grow your business by doing a personal side project!
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The Business of Photography: Friends With Benefits

The latest "Business of Photography" article explores Friends with Benefits and how to actually call them. In a business sense of course.

Social Media for Photography: 5 Reasons Why Every Photographer Should Use 500px

When it comes to growing your business, social media can be really helpful to get potential customers. This article is a part of a larger series, aimed to educate and provide...
Credit: Anne Marthe Widvey Photography Flickr/Creative Commons

The Business of Photography: Be Remarkable. Build Fans. Get Clients.

In the first article, we covered some basics in the business process and how it will affect your business. Let's figure out some ways to build your brand and get more clients.

Instagram Shares 5 Tips for Successful Marketing

Becoming one of the largest photo-sharing communities to date, Instagram has completely changed the market on how businesses connect with their followers. Instagram recently...
01.26.2014 One Comment

Survival Tips for a Photographer at a Bridal Show

Love them or hate them, bridal/wedding shows are still one of the most important sales and marketing tools available to wedding photographers. If you’ve ever done a show, you...

5 Blogging Strategies for Booking More Clients

Ah, blogging. Every photographer has a blog, it seems. They're quick and easy to set up, usually free, and a great way to showcase your work. But are you actually getting...

Essential Guide to Body Language

If you’re a photographer, you’ve got to understand body language. Many of the most talented photographers don’t realize it, but body language can completely change the way...
11.22.2013 11 Comments

Photographer Makes Action Figure of Himself in Brilliant Marketing Move

The first action figures were made in the 60's by Hasbro to market their G.I. Joes to boys who were anti dolls. Since then, there seems to be action figures of everyone, from...
11.07.2013 4 Comments

3 Ways To Benefit From a Stylized Shoot

Stylized Shoots have become a very popular trend over the past few years for wedding photographers. They are great for showing off your style and different creative ideas. While...
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08.24.2013 6 Comments

Pricing Strategies To Increase Profits

The psychology of selling and pricing is often times the most difficult thing to master as a creative. This is also typically one of the weakest links in a photographers tool...