Who says that you can’t have fun with scaring people out of their minds and capturing the hilarity on camera? WIRED Magazine recently caught up with Niagara Falls, Canada-based Nightmares Fear Factory’s marketing director Vee Popat to talk about just what gets people so scared that even grown men and women are photographed clinging to one another.

(Pictured Below: NOT Post-Production Pye)

Although Popat would not divulge to WIRED on what the Fear Factory’s guests are seeing, he did say that there is a spot in the haunted factory where something happens to the guests that also triggers a Nikon D80 and a flash.

All it took was this simple set up and the power of social media to make these photos go viral and drive hundreds of thousands of people to the Nightmares Fear Factory to see just what the heck is going on.

You can read the rest of the article on WIRED.com.

You can also see more of the awesome photos at Nightmare Fear Factory’s highly popular Flickr page.

Here are some more of the gems that you will see. Happy Halloween!!

Thanks to PetaPixel for the link!

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