Advertise on SLR Lounge

SLR Lounge targets photography enthusiasts, providing tutorials on shooting techniques, post production, and marketing in the photography industry. We also announce industry news, conduct industry-relevant interviews, and provide product reviews. If reaching this audience will benefit your company, we encourage you to view the statistics below and explore our different advertising, marketing, and cross-promotional opportunities.

Contact us here for pricing if you’re interested in any of the following opportunities

  • 125K+ likes
  • 32K+ followers
  • 67K+ subscribers
  • 2.2K+ followers
  • 2.6K+ followers
  • 16K+ followers

Why Advertise with SLR Lounge?

Credibility – Associating your brand with our credibility the most compelling reason to advertise with our site. We are a collective of professional photographers, many of whom are educators in their local photography community and some in the global photography community. We are known for creating solid educational content, with inspirational and news-driven content second.

world-demographicsDiversity in Location – The SLR Lounge community is diverse and worldwide, with 50% of our readership coming from the U.S. and another 50% coming internationally. Our second-most active country is Canada, followed by the U.K and Australia.

Diversity in Gender – We also have a healthy mix male and female users. Below is a chart showing the percentages of men and women in our Facebook community as of December 2013. We have more males (52%) in our community than females (48%), but our female to male ratio is slightly higher than Facebook’s averages.

Facebook-women-men

browser-diversityDiversity in Technology – Our community accesses the site through a variety of browsers and operating systems, with mobile devices on the rise each month and Chrome leading the way at 37%, Safari (MAC) at 20%, and the iPhone at 15%.

Our responsive design accommodates all different types of devices for an optimized experience.

Our Marketing Plans

We created our marketing plans to help businesses succeed. Before starting any plan, we would like to know your primary objectives. For example, if you’re trying to increase your social media reach, we highly suggest our Social Media Plan listed below. If you’re announcing a sale, the Newsletter is a great way to go. For overall exposure and brand awareness, we suggest our banner advertising.

Banner Advertising

photography-website-advertising

We have a variety of Banner Advertising Solutions to fit your marketing plans. Below are just a few, but please feel free to contact us if you have any specific requests.

Leaderboard | $5 per CPM

Our responsive website can accommodate banners that resize to fit any device or resolution. As you can see from the image above, the Leaderboard is the first advertisement you see on our site. It appears in the following locations:

  • Above the Featured Slider on the Front Page
  • Above Each Post

Banner 2 | $3 per CPM

Banner 2’s strength is that it is intermingled with the high-quality content on SLR Lounge. They are displayed in the following places:

  • Between excerpts on the Home, Search, Categories, and other Article List Pages
  • At the end of each article, before the comments start.

banner-2-advertising

Sidebar Square

Our 125×125 Sidebar Ad is Sold through BuySellAds, these are the square advertisements you see on the sidebar of every page of the website, including the front page and each article.

slrlounge-ads

SOCIAL MARKETING PLAN | $1,950

Our most popular advertising plan is an all-encompassing plan that takes advantage of all of our strengths, including our large newsletter, our large social media presence, and of course, our high monthly readership. The following is included in this package.

  • Giveaway – Provide us with a 200-500 word permanent article announcing a giveaway. We modify and publish. See some of our previous giveaways here.
  • Newsletter Email – Your giveaway will be the first item in the second section of our weekly newsletter (see a previous newsletter here)
  • 2 Facebook Announcements – We will post the giveaway on our Facebook Page AND “boost” the post for $100 (which results in an estimated reach of 130K to 330K). After the winner is announced, we will post the winner to our Facebook Page.
  • 2 Twitter Announcements – We will post the giveaway on our Twitter Account once when it is announced and once again when a winner is selected.

Note: By default our giveaways are run using our Rafflecopter, which is included in your plan at no cost.

NEWSLETTER ADVERTISING

newsletterWe put our focus in growing our Open Rates and Click rates rather than simply growing the number of emails. For example, we do our best to prune out inactive members. At the same time, we continue to infuse new emails into the system to keep our growth strong.

  • 70,000 Emails
  • 25% to 30% Open Rate
  • 7% to 10% ClickRate
  • Signup for our Newsletter HERE.

We do not offer dedicated newsletter emails. However, we do offer a premium and secondary banner locations in our weekly newsletter. (Please see the image on the right). We have found this to be the optimal location for clicks, as it is placed right next to our “best of” section of the newsletter.

Primary Banner

Image Dimensions: 200px Wide by 200px Tall
Rate: $500 per newsletter. Reserve all three* in a month for $1,350. ($150 discount)

*This spot is available 3 of the 4 weeks in a month, as we reserve one week for the promotion of internal SLR Lounge featured articles or workshops.

Secondary Banner
Image Dimensions: 600px Wide by 200px Tall
Rate: $300 per newsletter. Reserve all four in a month for $1,000. ($200 discount)

Mix and Match | Primary & Secondary Banner

Mix 2 Primary Banners and 2 Secondary Banners. We switch your ads between the Primary and secondary slots from week to week in a month so that users are always seeing something different.
Rate: Reserve the Entire month for $1,400 ($200 discount)

*This spot is available 3 of the 4 weeks in a month, as we reserve one week for the promotion of internal SLR Lounge featured articles or workshops.

Secondary Banner
Image Dimensions: 600px Wide by 200px Tall
Rate: $300 per newsletter. Reserve all four in a month for $1000. ($200 discount)

OTHER OPPORTUNITIES

  • Cross Promotional Ideas – If you’re interested in cross-promotional ideas, we’d love to chat about how we can help each other out
  • Guest Writing – Of course, a free way to promote yourself or your company is to contribute to the community. If you’re interested in guest writing, please let us know as well.

Contact us here for pricing if you’re interested in any of the following opportunities