Being photographers, we are no strangers to Photoshop. In fact, in a recent article, one of our writers tells us why she loves it. And admit it, you’ve taken a selfie and photoshopped it, with a few touch ups here and there, right? Or is that just me? Embrace it folks, Photoshop makes the world go round (at least, in our industry).[REWIND: Confessions Of a Photoshop Lover]
Photoshop isn’t evil. But in the wrong hands, say, the hands of a graphic design intern, or someone in a hurry, or someone who has a small computer screen and can’t see when they’ve overly Photoshopped some poor young girl’s body into an absurd, anatomically impossible being, it becomes a PR nightmare and the results are absurd. Just as Target is unburying themselves from their major security breach that affected upwards of 70 million (myself included), the major retailer finds itself again in the midst of a maelstrom of bad publicity as one blogger spotted an epic Photoshop fail in their latest ad. At first glance, the Xhilaration® Junior’s Midkini 2-Piece Swimsuit -Leopard Print on the cute teen model seems like a standard photo. Upon closer inspection: Besides the missing hip, bone spurs in the right hand and too thin spaghetti left arm, a square cutout is seen in the crotch area of the poor model. Cue the lynch mob… This has brought the debate, yet again, of body image, especially as marketed to young girls. In the effort of show a more defined thigh gap, Target graphic designers have now started pushing the new square cut-out style it seems. The link has been taken down on the Target site, but keen observers spotted another square cut-out this morning:
It seems like Target hired some retouchers from the Chinese government. [REWIND: The Chinese Government’s [Latest] Epic Photoshop Fail]. But seriously, retailers need to start thinking about the message they are trying to perpetuate…and no, it’s not that square cutouts are the new trend, but perfectly shaped bodies only exist on Barbies and in Photoshop…if retouched correctly that is.