The Militant Baker has taken up arms by writing an open letter to Abercrombie & Fitch’s Mike Jeffries regarding his highly controversial comments in a recent interview. Along with the letter, the author, Jes, included alluring photographs of herself posing with an Abercrombie-esque male model. The series was shot by Tuscon, Arizona-based photographer Liora K as a creative collaboration between the writer, model, and photographer.
“Jes, John, and I are really trying to further the discussion of how we as a culture perceive beauty and size. I love being involved with photoshoots where there is an opportunity to really talk about social and political issues, and open up the floor to how we as a society can grow and change.” ~ Liora K
“The only thing you’ve done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable.
Well, actually, that’s not all you have done. You have also created an incredible opportunity for social change.
Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: ‘unpopular kids’ with ‘cool kids.’
The juxtaposition of uncommonly paired bodies is visually jarring, and, even though I wish it didn’t, it causes viewers to feel uncomfortable.
This is largely attributed to companies like yours that perpetuate the thought that fat women are not beautiful. This is inaccurate, but if someone were to look through your infamous catalog, they wouldn’t believe me.
I’ve enclosed some images for your consideration. Please let me know what you think.
I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created.
Not only do I know that I’m sexy, but I also have the confidence to pose nude in ways you don’t dare.
My hope is that the combination of these contrasting bodies will someday be as ubiquitous as the socially accepted ideal.
P.S. If you would like to offer me a ‘substantial amount’ to stop wearing your brand so my association won’t ‘cause significant damage to your image,’ don’t hesitate to email me.
P.P.S. You should know your Large t-shirt comfortably fits a size 22. You might want to work on that.”
Can someone please send these CEOs back to school to take a basic marketing class – because apparently they think alienating their customers is good business.
To read the original letter, click here.
Until Next Time . . .
Stay Inspired ~ Jules
Photographs by Liora K. Photography have been used with permission for SLR Lounge. Do not copy, modify or re-post this article or images without express permission from SLR Lounge and the artist.